Walcott in new Nike and Foot Locker advert
Nike and Foot Locker have released a number of viral videos, one of which features Arsenal striker Theo Walcott. According to Marketing Magazine, the advertising campaign is meant to promote Nike's new Air Max 90 colourway trainers, which are exclusive to Foot Locker Europe.
The video shows Walcott getting a tattoo whilst wearing the new shoes. A bit odd and you wonder about the relevancy between the shoes and a tattoo but I'd be revealing my age if I asked what youth relate to these days!
30-second TV spots will debut in the UK, France, Italy and Holland next week. Foot Locker are also encouraging users to take the video footage available from their site, remix them and upload their own videos to YouTube. There is a prize for your efforts at the end of it all.
The campaign goes live at Foot Locker stores later this month. Watch the video below. If anyone has a HD quality version of this please let us know.
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