draiocht fianna wrote:Nothing odd about Liverpool's Standard Chartered deal. Its in the same size bracket as Bayern or Madrid's deals. In terms of popularity and global brand recognition Liverpool are still up there with the creme de la creme. I find it more surprising that a club like Spurs manages to get 12-15 million a year from shirt sponsorship than I do that Liverpool get 20-25.
Yes, there is something very odd about Liverpool's deal. Can't find the article anymore though, had some very interesting insights into that. And even without that detailed information, it again defeats the purpose of FFP, in that a **** team gets money to spend without actually earning it, similar to City's Etihad stadium deal. What's next, Nottingham Forest gets a €1bn deal because they are historically a big club? Shouldn't joke about that though, they already found themselves new investors.
Also, if I remember correctly, Bayern's deal is worth more (no surprise, by far the biggest club in Germany, the country with the most football watching fans and the richest relevant football country), but Real's deal is worth less than Liverpool's, which is frankly plain ridiculous.
The United deal is a monster, but there are three factors that explain it.
1) They are a huge attraction. Arguably bigger than the elite clubs I referred to in the previous paragraph.
2) They have always had an excellent commercial department that has been streets ahead of the competition.
3) Chevrolet is aggressively targeting the European and Asian markets in which they have never had a major presence. They bought Daewoo a few years ago as that marque already had a healthy marketshare in these regions. They still have to market aggressively as most Europeans wouldn't be seen dead in a Chevvy.Football fits into GM's marketing strategy. OPEL used to sponsor Bayern and Milan for amounts that were groundbreaking at that time.
Of course its a staggering amount, but the logic of Chevrolet sponsoring United is a very sound one.
I don't think you actually read my post. It's not about Chevrolet sponsoring United, of course any company in the world would like to be the sponsor of one of the world's most successful clubs. My post's focus was exclusively on the amount, a retarded amount that dwarfs the biggest deal in the world, Barca's Qatari deal, by more than the double. GM's reaction to immediately sack the man responsible for this deal says it all to me, this is something the company certainly was not planning to do, and they are caught in it because of the action of one of their ex-employees.
Still, to reply to your points:
1) Don't think you could say that United is a bigger attraction than Bayern or even Real, let alone Barcelona. There's not much between them, but Ronaldo, Manure's biggest player ever moving from Manure to Real and not the other way should be a hint. Barcelona is definitely a bigger attraction, no contest for me.
2) They have some employees with commercial prowess, true. Not sure about the "streets ahead" comment, think they come third or fourth in one of those many lists I've seen at Swiss Rambler. Bayern München overshadow every other club in that aspect.
3) Chevrolet has little to do with this I suspect, because the deal was engineered by GM. Don't know what Opel has to do with this at all, as I've already posted GM is still trying to recover from the crisis and they are looking to CUT marketing spending, not break records by throwing silly money at a club.
draiocht fianna wrote:Likewise I can't believe we get nothing from the financial sector. We are the biggest club in the world's financial capital, yet the mega deals with banks and insurance companies (Standard Chartered, AON, Investec) are signed by Liverpool,United and Spurs.
That doesn't mean anything at all. My hometown club is located in the financial capital of mainland Europe (Frankfurt), every bank of the world has a branch office here, all German banks have their headquarters here and we're dead broke. We had to look for weeks to find a new shirt sponsor, and in the end we got a lousy brewery company (which produces beer that tastes like ****)