Do Not Sell My Personal Information
What don’t we love about Football? Nothing! And more advertisers are realising this fact all the time. As the popularity of the Beautiful Game just keeps climbing, so does the price of getting a brand onto a jersey.
As any Arsenal fan can tell you, the Gunners’ major sponsor is Emirates. Several industries are involved in the sponsorship overall, and Top Betting Sites has done some investigation into which ones and to what extent. The interesting results reflect the different socio-cultural factors that influence the sponsorship of the Premier League, the Bundesliga and La Liga.
A Snapshot of Sponsorships
Top Betting Sites brought the information from the 2015/16 and 2016/17 seasons together, so the information is recent enough to be very pertinent, but does not reflect any changes that might be made for next year’s 2017/2018 season. The information is clearly presented in a multi-lingual infographic that is easy to understand.
The most prominent sponsorships in Spain come from the food and tourism industry, and this is true for Germany too, with the addition of the technological industry. This reflects how important these sectors are to the overall economy, which is also why the gambling industry is so heavily featured in the Premier League. Sportsbetting has always been a hugely profitable enterprise in Britain.
Overall online gambling sponsors 12/58 European Leagues, but 10 of these are from the EPPL. Only 2 come from Germany and Spain, and while the overall percentage of gambling-sponsored European League teams is around 21% for English teams it is 50%. This will change next season though; the EPL has announced that no more commercial partnerships will be entered into with gambling firms. This comes in the wake of criticism for accepting this sponsorship while penalising players for betting violations.
A Big Bucks Industry
It’s very interesting to consider what the overall trends in the infographic indicate about each country. For example, the power of the Premier League can be seen in the fact that it pulled in €260 million in sponsorship, while Germany and Spain got €171.3 million and €115.27 million respectively. With 75% of its sponsorship coming from overseas, the extent of the EPL’s influence should not be underestimated. Germany’s low foreign investment of 16% sponsorship, on the other hand, shows the country’s potential while Spain’s 60% reflects recovery from its economic crisis. There are 5 teams in La Liga without one main sponsor, so Spain does still have some way to go. However, its 16.6% growth in sponsorship shows that it is moving in the right direction.
