Im not really convinced its anything new just the easy option going for the name of the moment & have to pay for the privileged. Clubs with more money than us are always doing it.Times have changed and we either adapt to this new reality or we risk regressing even further as a club.
100% agree with spending £25-£30 million on Aarons. Let him stay the rest of the season at Norwich if they insist.
In some positions I would be all for it but fullbacks a bit odd when we have Hector & gaps in the spine.
In a time where we are selling Iwobi for 35m plus and defenders like maguire are moving for 80m is 25m for LB that looks quality really paying premium.
The other two are premium prices as well. Everton were absolutely desperate at the close of the window & United set on another hyped up defender of the moment.