In France Arsenal has been described like a loosing team for the past 10 years. This is just business IMO. Medias lives for clicks/buzz. Even more so with the rise of social media. Arsenal has one of the most active fanbase on social media. And they take this **** way too seriously imo. Same goes for Arsenal Fan TV. If people started to take it less seriously and didn't speak about it at all they wouldn't have any impact.