Licensing in sports games is what absolutely kills competition and progress in actually improving the games.
No one wants too jump into football games anymore as its too damn expensive.
The only people losing out here are the fans and consumers, we only play these games to dream of recreating the sport ourselves as we're too **** to do it in reality, stop putting a price on every little thing!
If they get their way I can see them being another Juve style Zebra Turin deal. Granted Juve's situation is down to their deal with Konami.
They also seem to be going after community resources. If they manage to shut down modding and community editing the game the FM is gonna get screwed big time.