BergMan
Betrayed by Xhaka
I d
I disagree strongly.
If this was their “strategy” it’s only worked because of 2 miracles:
Miracle 1) Arsène keeping us in Champs league for most of it
Miracle 2) Arteta falling in their lap and (eventually) managing to turn everything around
We were SO close to lingering in the banter zone for perpetuity it is terrifying. This would have hammered the value of the enormous 70% stake that as you yourself point out, the Kroenke’s worked so hard to achieve.
If this was a “business strategy” it was an absolutely terrible one. I think you’re guilty of looking at our current position and saying “well everything now makes sense in hindsight”. This is wrong. Because relying on miracles is never a good strategy, regardless of if you manage to get the miracle or not.
A “good business strategy” would be the one that Activist Investors deploy in “real” financial markets. It’s almost the polar opposite of what the Kroenkes did.
Result’s didn’t matter to them at the time. They wanted full control and Usmanov off the board. Obviously they want to keep some value in the club to build from so they don’t want it relegated but even if Arsenal was faltering in 10th during that time, that would place Usmanov closer to deciding to sell his shares and the Kroenke’s achieving their goal.