I actually don’t get what this means… what will their jobs be?? Like I’m genuinely curious
Have the board thought the reason the culture is bad is because arteta puts us on dreadful losing runs every 3 months ??
We're seriously being psyop'ed here by the lunatics who have taken over the asylum. Either that or Jeremy Beadle is going to come traipsing around the corner with a video camera in his little hand.
‘The Arsenal Way’: club conducting top-to-bottom cultural review
David Ornstein
It was a disappointing weekend for Arsenal as their chances of making next season’s Champions League hit another setback — the defeat at Southampton was their third consecutive loss.
The downturn has tempered expectations for the final weeks of the campaign and offered a reality check on how much progress is still required if they are to compete for the biggest trophies again.
Manager Mikel Arteta is charged with improving Arsenal’s fortunes on the pitch and there is also a rebuilding job occurring behind the scenes as the north London side try to reclaim former glories.
(Photo: Daniel Leal/AFP via Getty Images)
One of the main problems identified in recent times has been the culture and they are now trying to do something about it. The Athletic understands Arsenal have enlisted the help of consultancy firm People-Made to embark upon what sources call a “top-to-bottom cultural review of the club”.
The project — known internally as “The Arsenal Way” — has already begun and aims to hear from staff at all levels of the organisation, identify what has gone wrong and attempt to put things right.
There is an acceptance that many factors Arsenal feel set them apart started to dissipate towards the end of Arsène Wenger’s reign and during Unai Emery’s period at the helm.
Backed at ownership level, this is being led by director Lord Harris, chief executive Vinai Venkatesham and chief commercial officer Juliet Slot. Arteta, technical director Edu and academy boss Per Mertesacker are involved in what they hope will help bring a successful future.
The process kicked off with a “Be Together” forum at the Emirates Stadium and there are smaller sessions — some of which Arteta has attended — focus groups, individual meetings and a survey.
There are groups named after iconic figures, such as “Rocky”, with new images and messaging noticeable around club buildings designed to connect employees with Arsenal’s history and values.
People-Made’s research phase is happening until the summer, when the London-based company will report its findings and assist Arsenal in establishing a “cultural direction” for the years ahead.
Speechless.
Arteta has two of those cards...
PR spin into overdrive, when you cannot deliver tangible results on the field you tell the people you are delivering hypothetical/conceptual wins that will help the team in the long run. This way you are not held to any standard because you are working on something that cannot be accurately measured or recorded unlike games/goals/trophies etc.
And you say you're not affected by PR.
