The problem according to them is the culture instilled by Wenger, so the solution is to post pictures and quotes of Wenger all over the training ground. Nice.‘The Arsenal Way’: club conducting top-to-bottom cultural review
David Ornstein
It was a disappointing weekend for Arsenal as their chances of making next season’s Champions League hit another setback — the defeat at Southampton was their third consecutive loss.
The downturn has tempered expectations for the final weeks of the campaign and offered a reality check on how much progress is still required if they are to compete for the biggest trophies again.
Manager Mikel Arteta is charged with improving Arsenal’s fortunes on the pitch and there is also a rebuilding job occurring behind the scenes as the north London side try to reclaim former glories.
(Photo: Daniel Leal/AFP via Getty Images)
One of the main problems identified in recent times has been the culture and they are now trying to do something about it. The Athletic understands Arsenal have enlisted the help of consultancy firm People-Made to embark upon what sources call a “top-to-bottom cultural review of the club”.
The project — known internally as “The Arsenal Way” — has already begun and aims to hear from staff at all levels of the organisation, identify what has gone wrong and attempt to put things right.
There is an acceptance that many factors Arsenal feel set them apart started to dissipate towards the end of Arsène Wenger’s reign and during Unai Emery’s period at the helm.
Backed at ownership level, this is being led by director Lord Harris, chief executive Vinai Venkatesham and chief commercial officer Juliet Slot. Arteta, technical director Edu and academy boss Per Mertesacker are involved in what they hope will help bring a successful future.
The process kicked off with a “Be Together” forum at the Emirates Stadium and there are smaller sessions — some of which Arteta has attended — focus groups, individual meetings and a survey.
There are groups named after iconic figures, such as “Rocky”, with new images and messaging noticeable around club buildings designed to connect employees with Arsenal’s history and values.
People-Made’s research phase is happening until the summer, when the London-based company will report its findings and assist Arsenal in establishing a “cultural direction” for the years ahead.
Speechless.