Reeling from Laca & Kos nightmares
This is one of the most bizarre aspects of the Arteta conundrum, the manner in which many of the same football media/podcasters whom spent years portraying Wenger as a selfish senile old goat and Emery as a greasy haired foreigner unable to communicate now glorifying Arteta to a almost mythical like genius figure, this despite Wenger being one of the managerial GOATs and Emery being a multiple Europa/League winner, whilst Arteta is a unproven rookie with record terrible performances on record spending
There must be a reason for it. A bit tinfoil hattish but I think it could have something to do with football agents. It is well documented Wenger refused to work with the Raul/Mendes type super agents who inflate transfer fees to pocket big agent fees (see Pepe). Emery also was someone used to working on limited budgets and was opposed to the Pepe deal, and other deals. Under Arteta it has been the opposite, spending the most in Europe without a care in the world, working with super agents. Big agents have contacts with the sports media and will use media figures to promote their clients, not a stretch to think they would use their influence to attack/promote managers that they can "work" with.
Or it could be because the club has saw what happens if they lose control of PR with the way fans turned against Wenger/Emery, so bribe journalists/bloggers (I definitely think this happens with the Athletic which is basically Tets Pravda )
Or Arteta could actually be the second coming of Pep and us Arteta "critics" have it wrong and the Arteta stans/bloggers/media are just telling the truth about him, even though there is so far zero evidence to support this view
‘People made’ is a PR firm, they’ve been more focused on PR since they got rid of Raul and got Tim Lewis in.
As you said they don’t want it to end up like it did with Wenger.