I have to give credit to Moyes. He actually did an amazing job at West Ham.It's kinda crazy he's probably their most successful manager in about 50 years.
The problem is they have got it into their tiny minds they are some kind of elite club now since they got given a free shiny big stadium.
Also his football is not seen as being the 'West Ham' way.
Consistently finishing top 10 and European adventures is likely as good as it's realistically ever gonna get.
You're right - it's not going to get better for them. Unless an oil tycoon/State takes over.