And this is exactly why the Kroenke family bought Arsenal. They literally said it. They loved the fact that Arsenal had a huge brand and a global fanbase who cheers for the team come rain or shine.It still is. Over here in West Africa for example, you hardly see Liverpool, man City, barca, or Madrid jersey. Every where you go, you only see Arsenal or Man utd Jersey. It is arguably the most supported club over here.
I dont know about Europe or asia though.
They wanted a famous brand they can depend on to deliver returns, the fact that it so happened to be a football club in London is just a coincidence.
What's important for them is a brand that continues to be supported with undying loyalty as the club slides down the table into mediocrity.
For how long do these imbeciles think Arsenal will remain a huge brand with losses to the likes of Brentford and no hope for Champions League football?
Are they that stupid that they believe the club will forever retain its value even after turning into cannon fodder for other League teams?