“I loved it at Arsenal. You cannot imagine — the people in the club, the history of the club,” Raul Sanllehi says.
“I really felt I was at the top of the world there. I love the owners, the Kroenkes. But the last 10 months there were horrible. I had to lay off 55 people, without knowing I was the 56th.” Sanllehi is speaking to The Athletic in his office at his new club, Real Zaragoza of Spain’s second division, whom he joined as director general last June. He was hired by an ownership group that includes MLS side Inter Miami president Jorge Mas and directors of Atletico Madrid, France’s Lens and Colombian club Millonarios.
We will talk about all that soon, but first Sanllehi wants to make it clear there are no hard feelings about his Arsenal exit, even if it came as a surprise to him at the time.
“I don’t feel betrayed by the Kroenkes,” he says. “The Kroenkes had the LA Rams, Denver Nuggets, Colorado Rapids, and all of a sudden, all those teams could not play (due to lockdowns during the COVID-19 pandemic).
“You still had to pay the salaries. You did not have guaranteed broadcasting revenues. They entered into panic, but a logical panic, as the world entered into panic. Without COVID, I am sure I would still be there, as my relationship with the Kroenkes was great.
“It is funny now, but I remember in December 2019, I had dinner with the four guys: (Arsenal’s then newly-appointed head coach) Mikel Arteta, (technical director) Edu, (head of football operations) Huss Fahmy and (academy manager) Per Mertesacker. On the toast, I said, ‘Now, it is on us. Now it is exactly the model I asked for. If it does not work, we have no excuses’. That team for me was a dream team at that time. Then in March, everything just fell apart. It was sad.”
Sanllehi says this “dream team” of Arteta, Edu, Fahmy and Mertesacker fitted a circular club-management model he learned in two decades at Barcelona, and is now implementing at Zaragoza. “Within the model, there are four points: head coach, sporting director, football operations and academy,” Sanllehi says. “And they need to be very well coordinated.”
Sanllehi’s model was what convinced Ivan Gazidis, then Arsenal’s chief executive, to recommend that the Kroenkes hire him to oversee the transition from Arsène Wenger’s 22 years as manager. “Arsenal had decided to move on from Arsène Wenger — one boss who did everything,” Sanllehi says.
Sanllehi joined as head of football relations in February 2018 and then in the April it was announced that Wenger would leave that summer. It was Sanllehi who identified Unai Emery as the team’s new head coach and when Gazidis left for AC Milan that September, he was moved into a new head of football role. In Emery’s first season, the team just missed out on Champions League qualification twice — finishing a point off fourth place and then losing the Europa League final to Chelsea. Sanllehi says that it was difficult to get immediate results on the pitch while the club’s structure was being updated.
“It was crucial for Arsenal to make the Champions League,” he says. “We had a good coach in Unai, but losing the final to Chelsea made us stay in Europa League, which made the second year hell for Unai. It had been the one-boss model. All respect for Arsène — what he did for Arsenal is unique and probably at that moment in time the best way to do it — but you had to develop, and that is what happened.”
The key to Sanllehi’s model was to have a sporting director or technical director — when he was at Barcelona he worked closely with Txiki Begiristain, who now has that job at Manchester City. So former Arsenal midfielder Edu was tempted away from a role at the Brazilian FA to take the position back in north London in July 2019.
“The sporting director setup was very new in England,” Sanllehi says. “I had to explain that. His highest priority is the first team, but he also needs to be in contact with the academy and to know the transfer market. When things don’t go well, you change the head coach. But the technical director is the one who protects the sporting philosophy of the club and safeguards the model.”
After Emery was sacked that November, Arsenal finished the Premier League in eighth position under new head coach Arteta. Sanllehi still believed the structure put in place, with him at the centre, was moving the club towards success.
I am in the middle, like the director of the orchestra,” Sanllehi says. “Here are the drums, the cymbals, the violins and the trumpets. They are very good, but if you do not coordinate them, they may sound awful. At Arsenal, as head of football, I put Huss, Edu, Mikel and Per — the perfect cross.”
Sanllehi says the English idea of the manager being in charge of all football affairs at a club, the way Wenger had been at Arsenal, or Alex Ferguson at Manchester United, does not work in the modern game. “I do not agree when clubs call the first-team coach ‘the manager’,” he says. “First-team coach is first-team coach, that is enough. Nowadays, the workload is overwhelming, and I need him to concentrate on the first team.
“Anything that distracts you from that is not your responsibility — travel arrangements, the pitch, salary budget, medical department. We will get other people to do that. The first-team coach is short-term oriented — just win tonight’s game.”
When Sanllehi was fired in August 2020, Arsenal’s owners streamlined the model. Edu and Arteta’s responsibilities expanded into areas he had been in charge of. Arteta’s job title was changed from first-team coach to first-team manager. Sanllehi believes this was a mistake, that the once-circular model is now squashed out of shape. “They have betrayed the model a little bit now,” he says. “By going back to the manager at the top, that is a mistake, but that is their mistake. I would have not allowed that to happen. But that’s fine, it is working so far for them.