Not claiming I'm the master of business in any sense, but no matter how good Kroenke and his advisors might be in regard to making money, they absolutely suck at this in regard to football. They don't seem to understand this market. If so, they'd have been pro-actively spending during the final years of wenger at the latest. Those where the prime years to invest a bit and get huge rewards. Don't remember any team that invested money heavily and did not increase their value and/or sold for a big profit on average.