Why not?How would Daniel Ek be any different from Kroenke. Would he have had the foresight to not appoint Arteta. Or do people think he's going to give us 100m out of his pocket every season.
He's a fan.
If I had the money I would.
Plus there's a possible return on his investment.
In all my years following Arsenal I have never seen a financial profit from my spending, and I still do it.