Fans Brand Loyalty to 'Fly Emirates'

[dgaskell94]

Hello Guys,

I'm in my final year of University studying Sport Business Management. I'm currently doing some research into fans brand loyalty towards their club shirt sponsors in the Barclays Premier League.

It literally takes one minute to complete and Ill appreciate it so much.

Thank you guys and good luck for the rest of the season!
http://kwiksurveys.com/app/rendersurvey.asp?sid=tsc6j97uuocotir516338&refer=

 

[bingobob]

Have to say Emirates is almost.unique amongst sponsorship. I dont think it is about targeting the fans but brand association with class and quality and status that comes with it. Most working class people will go with the cheapest flights middle and upper class may spend a bit more for the ideal.of luxury.

Actually thinking about it now very few top clubs have mass market sponsors.

 

[dgaskell94]

Yes, I fully understand you with that. Thanks for your feedback. This is certainly worth mentioning when I write up my conclusions.

Thanks

 

[Hunta]

Done lad.

 

[dgaskell94]

Brilliant thank you.

 

[Taylor Gang Gunners]

Just filled it in mate, best of luck with your degree.

 

[dgaskell94]

Thanks and thank you everyone for all your support!

 

[Gervais]

Done.

 

[dgaskell94]

Thank you, I really appreciate it!

 

[Danskin]

Done. Good luck, mate!

 

[dgaskell94]

Thank you!

 

[The Escaped Ape]

Done. I end up using Emirates quite a lot, but it's through work and they choose them because they're good value for long-haul business, so it's not because I'm an Arsenal fan.

 

[OnlyOne]

Filled it in mate, just wondering where your studying this degree? I'm looking to do the exact same course next year.

 

[a_fourteen]

they need to make their logo smaller in the front of the shirt. tell them fourteen said so.

 

[amirkat]

Done. This one was simple because Emirates is the best airline. And that's not a loyalty thing - it's just a fact.

 

[Hunta]

they need to make their logo smaller in the front of the shirt. tell them fourteen said so.

15mm smaller I reckon.