Top 10 is the new Top 4
This thread should probably split into two. Champions league next season wish list and no European football wishlist.
Champions league brings with it attraction, a cash injection from participation and money from winning the Europa. It means a shortcut to a rebuild whereas no Europe means scrounging around for loans, keeping hold of players we would want to upgrade on and trusting in youth.
With Champions league you could probably blow it up and force people out. Without it, you can't really sell someone like Xhaka.
I think the amount spent will be the same. No CL football and the Kroenke's will be forced to fork out a fair bit of cash to keep us afloat.
Obviously the attraction of CL football will be a factor, but I think it'll be the only factor this summer.